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Website SEO

The half of local search your profile cannot reach

The map pack is three results. Everything under it is ordinary search, and that runs on your website — whether it can be crawled, how fast it renders on a phone, and whether it has a page for the thing being searched for.

What we check

Three layers

Fix the plumbing, then the pages, then the gaps

In that order, because a brilliant page on a site that cannot be crawled earns nothing, and neither does a fast site with nothing worth reading on it.

  • Technical

    Speed, mobile rendering, crawlability, redirects, duplicate URLs, structured data. The plumbing that decides whether a page can rank at all, before anyone reads a word of it.

  • On-page

    Titles, headings, internal links and the structure of each page. Mostly about making it obvious what a page is for — to a search engine and to the person who lands on it.

  • Content

    Pages for the jobs you actually do and the questions you actually get asked. This is the part that compounds: a page written once keeps earning.

Seen, not chosen

Impressions are the profile’s job. Clicks are the page’s.

Concrete Shield Coatings are put in front of 140,000 searches a period and clicked 990 times. Their own name converts at 31%. Everything else sits under 1.5%.

“Concrete coatings” alone showed up 2,001 times and earned seven clicks. Nothing about the listing causes that. It is the title, the snippet, and whether the page that loads is actually about what was typed — which is the work on this page.

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Click-through rate by query Client data
  • concrete shield coatings 31%
  • garage floor coating near me 1.4%
  • concrete coating 0.7%
  • concrete floor coatings 0.6%
  • concrete coatings 0.3%

Top row is the brand term · Google Search Console

The audit

What we look at before touching anything

You get the findings as a written list with what each item is costing you, whether or not you carry on with us.

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  • Core Web Vitals and real render speed on a phone
  • Mobile layout, tap targets and readable type
  • Crawlability, robots rules and XML sitemaps
  • Redirect chains and duplicate URLs
  • LocalBusiness and Service structured data
  • Internal links from content to the pages that sell
  • Title and heading structure, page by page
  • Images sized and compressed for mobile data

Questions

What people ask about the site

Almost never. Most sites lose rankings to a handful of fixable faults — slow images, a broken redirect, pages competing for the same term. We audit first and tell you if a rebuild is genuinely the cheaper route.

They feed each other. The profile decides the map pack; the site decides the ordinary results underneath it, and it is where anyone who clicks the profile ends up. Running one without the other leaves half the result on the table.

You need pages that answer what people ask before they buy. Whether that lives at /blog/ or /guides/ does not matter. What matters is that each one has a job — writing for volume alone is how sites end up with a hundred pages and no enquiries.

Technical fixes can move within weeks because you are removing an obstacle. Content is slower and steadier: a page usually takes a couple of months to settle, then keeps earning without further spend.

Find out what is holding the site back

We audit first and send the findings as a list. If a rebuild is genuinely cheaper than fixing it, we will tell you that too.

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