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Local SEO

Getting found for what you do, not just for your name

Anyone can rank for their own business name. The work is appearing when somebody searches for the job instead — and that comes down to whether your details agree with each other everywhere Google looks.

How we run it

The record

Six details, and they all have to match

Google builds a picture of your business from every source carrying your name. Where those sources disagree, it has to pick one — and a business it is unsure about is a business it is reluctant to put in front of someone.

  • Name. Identical across every listing, including the legal suffix
  • Address. One format, one abbreviation set, one suite line
  • Phone. The same tracked number everywhere, or none at all
  • Hours. Holiday hours set before the holiday, not after
  • Categories. Primary category matched to what people actually search
  • Service area. Drawn to where you go, not where you would like to go
Listing consistency Example

Checked against every directory carrying the business name

What it buys

Reach from people who never knew the name

Brand searches are the easy half. These are the queries that put Deck Doc in front of strangers — nobody typing “deck staining near me” has heard of them yet.

“Near me” alone accounts for over 40,000 of these impressions. That is the demand local SEO is for, and it is invisible to a business whose listings do not agree.

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Non-brand impressions Client data
  • deck staining near me 24,639
  • deck restoration near me 8,657
  • deck refinishing near me 7,261
  • deck repair chicago 1,547
  • deck staining chicago 1,150

Google Search Console · six-month period

How we run it

Fix the source, then everything downstream of it

Citations built onto wrong details do not help — they entrench the mistake. Order matters more than volume here.

  1. 01

    Find the mismatches

    We pull every listing carrying your name and line them up. Most businesses have three or four versions of themselves out there, and none of them agree.

  2. 02

    Fix the source first

    The profile and the site are corrected before anything is submitted anywhere. Building citations onto wrong details just multiplies the problem.

  3. 03

    Build the citations

    Directories that matter for your trade and your city, submitted with one consistent record, then checked that they actually published.

  4. 04

    Hold it there

    Listings drift. Aggregators overwrite. We re-check monthly and correct what moved.

Questions

What people ask about listings

Volume stopped mattering years ago. Agreement still does. Google is reconciling your details across sources, and every contradiction is a reason to trust the record less. Fifty consistent listings beat five hundred contradictory ones.

Yes. A service-area business hides its address and sets a radius or a list of towns instead. What you cannot do is invent a location you do not work from, and it is the fastest way to lose a listing.

One project, several records. The work is mostly the same, and the risk of the locations contradicting each other is the reason to run them together rather than separately.

Corrections we control land in days. Directories that syndicate from aggregators can take weeks, and a few need chasing. That is why the monthly re-check exists.

Find out what your listings currently say

Send the business name and the town you serve. We pull every listing carrying your name and send back what does not match.

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